A transformational brand strategy and identity for the Sunshine Coast Screen Collective. Over the past 5 years the collective has been an innovator in the Queensland film industry. Growing a network of industry professionals and crew and staging the now nationally recognised "Showdown" film incubator. The collective also holds the reputable Screen Summit, and for its second year running the Showfest film festival which draws speakers from around the country including Paul Wiegard from Madmen Entertainment and Julie Eckersley Director of Screen Content for Screen Qld. Over the last 5 years Atelier Maccoll has led brand strategy, creative direction, brand identity and design for the collective. This recent rebrand is a significant shift forwards for the non-profit. Designed to attract young members, drive industry growth, and provide the Sunshine Coast region with an identity that is world class.

‍