Le Petit Saint

Luxury Atelier Branding

Deliverables

Creative Direction
Identity System
Brand Strategy
Photography
Art Direction
Web Design
Production
Design
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Creative Direction for the brand identity and design system for Le Petit Saint. A beauty atelier in Sydney's Double Bay. "Le Petit Saint is a luxury atelier that invites guests to become who they have always been destined to be through a transformative journey that starts with a bespoke skin diagnosis to improve skincare concerns with the help of expert advice and at-home regime tailored to individual needs." The team was tasked to bring the vision of Dr Joseph Hkeik and renowned interior designer Blainey North to life alongside a team of top industry professionals. We created with elements inspired by Paris and Art Deco movements to create a symbol that would represent beauty, elegance and timelessness in every way. Additional photography was also captured. The team imagined visions of the past and future to bring about a new now in the brands direction. The brand has since featured in Vogue Australia and has also won a Good Design Award. Creative Director - Andrew Maccoll, Art Director - Andre Eberle, Designer - Mollie Frances.

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BRAND STRATEGY + IDENTITY

CASE STUDIES